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In an interesting development in the stock photography industry,
Getty will be inviting photographers from Flickr to become one of their
contributors. This could mean a whole new world of opportunities for
Flickr photographers to be introduced to the top guns in the publishing
and designing business. Hopefully this will not affect the creativity
and dynamism of the many great photographers who have created many
inspiring photos!
The press release:
Getty Images and Flickr Announce Exclusive Partnership to Offer New Collection of Creative Imagery
New Flickr Collection on gettyimages.com to Provide Customers Even More Authentic, Diverse and Regionally Relevant Imagery
SEATTLE & SAN FRANCISCO - Getty Images, the world’s leading
creator and distributor of visual content and other digital media, and
FlickrTM, a division of Yahoo! Inc. (Nasdaq:YHOO) and one of
the world’s largest photo sharing communities, today announce a
collaboration that unites the authenticity of images from the Flickr
community with Getty Images’ imagery collections, photographic
expertise and unrivalled experience in licensing digital media.
The exclusive partnership allows Getty Images to invite Flickr
members to participate in a Flickr branded collection on
www.gettyimages.com that will be available for licensing to Getty
Images’ creative, commercial and editorial customers in the coming
months.
“We are excited and proud to be partnering with Flickr to offer our
customers even more choice for their projects. Our customers will be
able to select and use the best imagery from a fresh collection of
high-quality images chosen by us from Flickr’s diverse and prolific
community,” said Jonathan Klein, co-founder and CEO of Getty Images.
“Flickr is the ideal partner as we continue to move the imagery
industry forward by offering the broadest range of high quality digital
content to our customers.”
“This partnership is testimony to the Flickr community of
photographers who have influenced the aesthetics of photography with
authentic, creative and cutting-edge images which will now be available
to Getty Images’ customers around the world,” said Kakul Srivastava,
General Manager, Flickr. “We share Getty Images’ commitment to the
power of imagery and are thrilled to be working with the unrivaled
leader in image licensing. Getty Images offers an unbeatable platform,
licensing expertise, and a premier brand for Flickr members who want to
bring their imagery to a worldwide customer base.”
Getty Images and Flickr are working together to establish the first
commercial licensing opportunity for photo-enthusiasts in the Flickr
community. The Flickr collection will feature photography selected by
Getty Images editors based on their expertise in licensing digital
content and insights into customers’ needs. In the next several months,
Getty Images will begin inviting selected Flickr members who will have
the choice to participate in the collection. The two companies are
collaborating to build online tools to help editors contact Flickr
members, and to add images to the new collection. Over the next several
months, thousands of high-quality images will be available for
licensing on www.gettyimages.com with a goal of making many more
available over time.
“Through this partnership, we will be offering an expanded choice of
imagery with more regionally relevant content and a wider range in the
style of photography available,” said Andy Saunders, Vice President of
Creative Imagery at Getty Images. “Flickr’s philosophy of personal
sharing and immediacy has already impacted commercial photography. The
new Flickr collection will expand the definition of stock photography
by making it even easier for our customers to find and license imagery
that works in the full range of traditional and digital media.”
Getty Images will be the exclusive commercial rights manager of the
photos selected to become part of the collection. Flickr members will
benefit from Getty Images’ global sales and distribution teams helping
to market their images and from Getty Images’ expertise and experience
in rights and clearances of visual content. Getty Images’ customers
will benefit from the fresh, unique and individualistic perspectives of
members within Flickr’s global community. More information on the
different ways imagery can be licensed on www.gettyimages.com can be
found at: http://www.gettyimages.com/Corporate/LicenseInfo.aspx.
About Getty Images
Getty Images is the world’s leading creator and distributor of still
imagery, footage and multimedia products, as well as a recognized
provider of other forms of premium digital content, including music.
Getty Images serves business customers in more than 100 countries and
is the first place creative and media professionals turn to discover
purchase and manage images and other digital content. Its award-winning
photographers and imagery help customers produce inspiring work which
appears every day in the world’s most influential newspapers,
magazines, advertising campaigns, films, television programs, books and
Web sites. Visit Getty Images at www.gettyimages.com to learn more
about how the company is advancing the unique role of digital media in
communications and business, and enabling creative ideas to come to
life.
About Flickr
Flickr is one of the world’s leading online photo and video sharing
communities where people explore, find and manage pictures and video
clips of life’s daily moments with friends, family and the world. With
54 million worldwide visitors each month and more than 2 billion photos
stored by 27 million members, Flickr serves as the ‘eyes of the world’
and has revolutionized the sharing and discovery of what people see and
experience through digital imagery. Flickr was developed by Ludicorp in
February 2004 and acquired by Yahoo! in March 2005. To share and
explore the world’s photos and videos, visit www.flickr.com.
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